(She has published two other books since.) In it, she models in a bikini and describes the origin of each batch of ink. Kat’s own body is covered with tattoos, which you can see in zoomed-in detail in her New York Times bestselling book High Voltage Tattoo. ![]() “I feel like my name works against me sometimes, you know? People think, ‘Kat Von D, oh it's somebody that was on TV or somebody that dated somebody.’” She recently said in a YouTube video that she doesn’t charge for tattoos anymore, preferring to do it for art’s sake. Kat has a years-long wait list and is no longer taking appointments, in order to catch up. It’s still something she does when she’s home in LA, though she tries to “limit it to one a day,” whereas a normal workday in her previous life would have had her seeing five clients one after another. She’s inked everything from the Mona Lisa to images of beloved pets on people’s bodies. She’s tattooed a ton of musicians and celebrities, including Miley Cyrus, Lady Gaga, and Harry Styles. The 35-year-old is a professional tattoo artist by trade and is known for her elaborate, life-like grayscale portraits. Tattooing is where it all began for Kat, who was born Katherine von Drachenberg. “I wanted to get a tattoo afterward,” he said. “She’s not bound by any rules,” the woman replied. “I’m very impressed by Kat Von D!” a gray-haired man said admiringly to a younger woman standing beside him. It’s quite a gamble because that can be very fleeting a lot of times.” Despite the similarities, Kat doesn’t appreciate Kylie comparisons.Īfter Kat’s session at the summit was over, she mingled a bit with the suit-wearing masses and then walked downstairs in towering platform shoes, gently guided by a member of her team. “I think that model may work for Kylie or whoever else bases their career on vanity or some kind of superficial thing. “My biggest nightmare would be if somebody came to Sephora, saw my brand, and said, ‘Oh, I want to look like her, so I’ll buy this makeup,’” Kat Von D proclaimed to an audience of beauty world professionals at the WWD Beauty Summit this summer, her first-ever appearance at a major industry event. But she doesn’t want an army of Kat clones. ![]() Jet-black hair, red lipstick, and predilection for mismatched eye makeup have become her signatures. It’s a combination of punk, goth, and good old-fashioned rock ’n’ roll, featuring lots of black (and lately, head-to-toe red) outfits in faux leather and kooky avant-garde shapes. Like Kylie, Kat has an instantly recognizable, highly-stylized aesthetic. Today, Kat Von D Beauty is one of Sephora’s most successful brands, with products that sell out in a matter of weeks and rack up tens of thousands of glowing reviews and live events that attract hundreds of fans. Nearly a decade ago, the tattoo artist famous for a career in reality television and a string of tabloid-fodder relationships took her notoriety and turned it into a global beauty empire. You can also see what we’re up to by signing up here.īefore there was Kylie Jenner, there was Kat Von D. The archives will remain available here for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. Thank you to everyone who read our work over the years.
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